WHY YOU SHOULD CONSIDER GIVING CLIENT GIFTS
People have choices - and LOTS of them! We live in a over-stimulated, digitalized world and cutting through the noise and abundant options that your customers have is a challenge. Clients have to make an important decision on which vendor or business they want to work with. So considering all the choices they have at their fingertips (literally), it always feels great when they have chosen to work with YOU!
So you may be wondering if you should start client gifting? Or maybe client gifting is one of those things you’ve been wanting to do and has been on your to-do-list for awhile, but you haven’t gotten around to it yet or you’re not quite sure why you should be doing it.
Here are 3 reasons why you should consider giving your clients gifts:
BUILD STRONGER CONNECTIONS
Client Gifting is a great way for clients to connect with you or your brand. Gifts make people feel appreciated and it’s a way of building and nurturing a relationship that makes clients feel valued and special. A gifting experience can also create a positive association with you and your business. It can reassure clients that they’re not only appreciated and you value the relationship, but it’s a thoughtful gesture in showing that they are part of your world.
FOSTER CUSTOMER LOYALTY
Client gifting also helps foster brand loyalty and client longevity. A gifting experience helps encourage your existing clients to continue doing business with you. It promotes a positive reputation and can result in many referrals and recommendations from your loyal clients. According to Accenture, 57% of U.S. consumers are more likely to spend more on brands that they’re loyal to.
SET YOURSELF APART FROM THE COMPETITION
Through the power of gifting you can set yourself apart from the competition. Client gifts, if done well and intentional, become an extension of your brand and overall client experience. Gifting keeps your brand top of mind and demonstrates to your clients that you’re not only thoughtful, but that you go the extra mile. And at the same time, you help build and highlight your brands values and identity.
Client gifting is an important tool that is often overlooked, but it can be an effective growth strategy and an effective way to retain clients. Gift-giving is all about CONNECTION. It’s one of the reasons I started The Gift Veil in the first place.
So no matter what reason or season, client or business gift giving is all about connection, appreciation and engagement. Whether you’re gifting a current or potential client or you’re an employer giving gifts to employees, it’s truly about nurturing those relationships. At the end of the day, gifting helps to form strong bonds and build lasting relationships.
If you’re ready to elevate your client experience, reach out to get started here!